Many people who invest in Internet businesses regard dropshipping and affiliate marketing as two completely different things. Promoting dropship products is seen as a valid method of building a business, while affiliate marketing is usually looked upon as just a system to make some extra money – but what’s wrong with wanting both?
Expand your dropshipping business by using the large online sellers and their affiliate products. Heres how:
Growing your dropshipping business with affiliate programs
Product sourcing research, or knowing which drop ship directory you can depend on to give you reliable companies who offer good prices, is, according to the majority of dropshippers, the most difficult part of succeeding. Affiliate marketing is much easier to set up, but unlike a dropshipping business, you dont have much potential to develop a customer base of repeat buyers.
If you focus on building your dropshipping business first, once you establish yourself, you should be able to attract several happy, repeat customers. Many of them would be glad to try out the products you recommend via your affiliate links. You can make tons of extra money this way, without doing much extra work.
Exploiting affiliate programs to your advantage
The inward stream of new, real time, targeted leads in your list is the single most important factor responsible for the success of any Internet home based business, regardless of whether it is dropshipping or an affiliate marketing business. You can build a list automatically when you run a dropship business, since youre required to solicit your customers contact information.
If a customer purchases one of your products, you can email him or her with a link to a relevant ebook or an item that complements their purchase a couple of weeks later. Since the customer is likely to have developed some confidence in you by now, he will probably follow the affiliate link and view the product youre promoting. Meanwhile, he will be thinking you really value him as a customer, which will encourage him to keep buying from you.
What kind of products can you sell? Electronics, books, apparel and fragrances are just a few. Once your dropship and affiliate products complement each other, you have tremendous upside potential. You will be able to find even more drop shipping niche.
More profits for you, more choices for the customer
This approach gives your customer access to a wider range of products, especially if you set up affiliate accounts with large merchants like Amazon.com. If the item theyre looking for is out of stock, they may buy something else, and you would collect the commission on their alternative purchase. In this way you dont have to work as hard generating new clients for your affiliate business: you just promote goods to your existing list of dropship customers.
You could continue advertising to the clients youve amassed from dropshipping, using Amazon or any other affiliate program, suggesting special accessories or complementary products for the items they purchased, providing you use the correct approach. You dont have to do any real product sourcing research or find new suppliers from a dropship directory, and you get commissions from every sale.